“To be the centre of excellence in Bhutanese crafts & wood products with state-of-the-art technology”
- Manufacture quality products for domestic and export market.
- Be the exemplary leader in wood-crafting and manufacturing sectors in the country
- Develop human resources in furniture-making and wood works through training and other skills up-gradation programmes
- Strengthen strategic partnerships with DHI companies and other relevant stakeholders.
- Support other wood-based furniture industries with technical and advisory services.
- Build strategic partnership with furniture-manufacturing companies in the SAARC region.
- Integrity: Demonstrate good moral and ethical principles at work and build trust, and effective interpersonal relationships with coworkers, customers, and stakeholders.
- Respect: Treat customers and colleagues with respect at all times. Respect competitors to create an environment that pushes to constantly excel.
- Excellence and quality: Provide customers with excellent products and services that exceed expectations.Teamwork: To promote team spirit and unity among the employees by way of collective decision-making in the best interests of the company.
- Innovation: Nurture and encourage people’s desire and ability to be innovative in everything, from products to processes.
- Accountability: Responsibility at all levels is encouraged. All employees are accountable for respective performance and results.